Early development
BY TYPE - RUSSIAN
Flagship collection
Flower shop
An alternative to flowers
Curated picks and advice
Gift guides
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At 5–7, kids are reading on their own, holding onto a game's full rule set, and starting to want a real challenge rather than a quick win. We've picked 12 real bestsellers from across our full range — active play, board games & brainteasers, books, building toys, DIY & craft, puzzles and pretend play — so there's something here whatever your budget. Prices aren't listed below since they shift over time — click through to see the current price on each product page.






